Max Azria Fall 2009 Ad Campaign

Monday, August 24, 2009 10:00 AM

In July Fashion designer Max Azria unveiled the Fall 2009 image campaign for his eponymous collection. The new campaign, featuring Ford models Juliana Schurig and Alexina Graham, was shot by photographer Deborah Turbeville in Los Angeles.

“Deborah really understood our creative vision for the season,” said Max Azria, Designer and CEO of BCBGMAXAZRIAGROUP. “Lubov and I are thrilled with how she translated our inspiration into these fabulous images.”

Starting with American Vogue in the 1970s, Turbeville’s moody, elegiac photos defied the contemporary conventions of fashion photography. Her work appeared regularly in such publications as British, French, Italian and Russian Vogue, L’Uomo Vogue, Zoom and W. Her work has been exhibited in national and international galleries and museums.

For Fall 2009 Max Azria explores the “rough refined” ethereal seduction of the dark side. Provocative transparency reveals the body in fragments, while decadent layers of lace, silk chiffon and velvet envelop the body in fluid draping in shades of deep mustard, plum, black and antique whites.

With a desire to let their artistic voices be heard, Max and Lubov Azria fused their mutual passion to give life to Max Azria, the eponymous designer label that debuted during New York Fashion Week in February 2006.

Inspired by organic elements, weightless volume and individualistic style, Max Azria embodies the true visionary. The line’s luxurious fabrics and signature design aesthetic have made the collection a favorite among style-setters such as Madonna, Angelina Jolie, Kate Beckinsale and Eva Mendes, among others.

The Fall 2009 Max Azria campaign will launch in late August and will be used in stores, online and for collateral such as image books and postcards.

About Deborah Turbeville
Turbeville divides her time between New York, Mexico and St. Petersburg, Russia, the city that inspires her most. In 2002 she received a Fulbright scholarship for a lecture series on Photography at the Baltic School of Photography in Russia. In 2005 she taught at the Smolney Institut, also in St. Petersburg, on behalf of Bard College. In 2007 her travels took her to Europe, taking beautiful photos of people and places as only Deborah can see them.

Turbeville’s latest successful book project was published by Rizzoli in April 2009. Casa No Name is the embodiment of Turbeville’s love affair with a profoundly storied house in Mexico. Her dreamy portrayal of her home is a fascinating extension of her fashion oeuvre and an inspiration for anyone interested in the soul and style of Mexico. Due to the great success of this project, Rizzoli is already in negotiations with Turbeville for a new book about fashion to be released in 2010/2011. At present she is on her way to Germany to begin work on another book project for Steidl due out in 2010.


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