BCBG Reaches Agreement on Comprehensive Restructuring
Agreement Contemplates Sale of Substantially All Assets To Marquee Brands and Global Brands Group
Los Angeles, CA – June 9, 2017 – BCBG Max Azria Group, LLC (“BCBG” or the “Company”) is pleased to announce that the Company and certain of its affiliates have reached an agreement on a comprehensive restructuring which contemplates the sale of substantially all the assets of the Company through a Chapter 11 plan to Marquee Brands LLC and Global Brands Group Holding Limited.
Consummation of the transactions with Marquee and Global Brands is expected to immediately follow approval by the United States Bankruptcy Court for the Southern District of New York with an expected closing date no later than July 31, 2017.
Marquee and Global Brands intend to continue to operate a substantial majority of BCBG’s core businesses as a going concern. Marquee will acquire the intellectual property associated with the BCBG brand and Global Brands will acquire certain of the assets associated with the operation of the BCBG business.
Marquee Brands will leverage its global brand management platform to grow BCBG and related brands into new product categories, distribution channels and geographies.
Global Brands will market, promote, sell and distribute products bearing the BCBG brands, as well as operate the wholesale operations, select retail stores and e-commerce platform of the BCBG brands. “This is the best possible outcome for customers, vendors, business partners, and our employees who are the lifeblood of the Company. BCBG will remain a viable, creative and strong brand going forward across multiple platforms,” said Marty Staff, Acting Interim Chief Executive Officer of BCBG Max Azria Group LLC.
Additional information regarding the Company’s Chapter 11 process can be found at https://www.donlinrecano.com/bcbg.
BCBG Max Azria Group, LLC is being advised by AlixPartners, LLP and Jefferies LLC as its restructuring advisors, and by Kirkland & Ellis LLP as its legal advisor. Marquee Brands is being advised by Moore & Van Allen PLLC as its legal advisor.
Global Brands Group is being advised by Reed Smith LLP as its legal advisor.
About BCBG Max Azria Group, LLC
BCBG Max Azria Group began with a single idea – to create a beautiful dress. Founded in 1989, BCBG was named for the French phrase “bon chic, bon genre,” a Parisian slang meaning "good style, good attitude." The brand embodies a true combination of European sophistication and American spirit. The BCBG Max Azria label is sold online, in freestanding boutiques and partner shops at top department stores across the globe.
About Marquee Brands LLC
Marquee Brands is a brand acquisition, licensing and development company, sponsored by Neuberger
Berman Private Equity, a business of Neuberger Berman, one of the world’s leading employee-owned investment managers. Marquee Brands targets high quality brands with strong consumer awareness and long-term growth potential. Marquee Brands seeks to identify brands in a variety of consumer product segments with the goal of expanding its reach across retail channels, geographies and product categories ; honoring the unique heritage of each of its brands while still enhancing consumer experience. Through its global team of professionals and partners, Marquee Brands monitors trends and markets in order to grow and manage brands in partnership with retailers, licensees and manufacturers through engaging, impactful marketing and strategic planning. www.marqueebrands.com
About Global Brands Group Holding Limited
Global Brands Group Holding Limited (SEHK Stock Code: 787) is one of the world’s leading branded apparel, footwear and fashion accessories companies. The Group designs, develops, markets and sells products under a diverse array of owned and licensed brands and a wide range of product categories. Global Brands’ innovative design capabilities, strong brand management focus, and strategic vision enable it to create new opportunities, product categories and market expansion for brands on a global scale. In addition, the Group is the global leader in the brand management business through its joint venture, CAA-GBG Brand Management Group. For more information, please visit the corporate website: www.globalbrandsgroup.com.
Media contact for BCBG:Sitrick And Company
Seth Lubove or Anita-Marie Laurie