Monday, April 01, 2013 12:02 AM
Happy birthday, BCBGMAXAZRIAGROUP! Founded in 1989 by Max Azria, this month marks 24 years of bon chic, bon genre, translating good style, good attitude into a global fashion house.
April 1: April Fools’ Day
April 15: Tax Day
April 22: Earth Day
April 24: Administrative Professionals Day
THE BON CHIC DRESS EVENT
April 3–9: Discover the perfect dress, footwear and accessories for your special event. Get 10% off footwear with the purchase of any dress! Plus receive a free necktie, bowtie or Bon Chic goodie bag with the purchase of select dresses. At select retail and select wholesale doors. Check your local boutique for details or visit bcbg.com.
THE BLOOMINGDALE’S PROM EVENT
April 6: Bloomingdale’s 59th Street, NYC, 1–4 P.M.
April 6: Bloomingdale’s Fashion Valley, San Diego. 1–4 P.M.
April 6: Bloomingdale’s Beverly Center, Los Angeles, 2–4 P.M.
Elevate your look at our Bloomingdale’s Prom Styling Lounge. There will be DJs, models, sweepstakes giveaways and free gifts with every $300 BCBGMAXAZRIA purchase (including chic neckties and bowties). See you there!
SAKS FIFTH AVENUE CONTEMPORARY WEEK
March 4–7: Make room in your closet for our hautest trends. Shop our newest styles at our Saks Fifth Avenue partner shop in New York. We’ll be hosting an InstaPrintStation, where you’ll have the chance to print your favorite Instagram and Twitter photos. Receive a special gift with every $300 BCBGMAXAZRIA purchase.
SUMMER TREND EVENT
April 25–28: Join us in celebrating the launch of the Summer 2013 collection and discover the season’s must-have trends! Our in-house stylists at all retail boutiques will help you put together a look that’s all your own! Visit bcbg.com to discover a boutique near you.
BCBGMAXAZRIA STYLE VILLA
April 12–14: BCBGMAXAZRIA will be bringing their renowned style and attitude to Palm Springs with the “BCBGMAXAZRIA Style Villa.” Four top fashion bloggers will reside in the villa during the first weekend of the Coachella Valley Music and Arts Annual Festival, and they’ll co-host a kick-off luncheon with Lubov Azria! All of the top stylists, editors and bloggers will be getting fest-dressed for the weekend.
Be sure to follow along on Facebook, Twitter, Instagram and on BONCHICBLOG.com
TALK TO THE HAND
April 1–May 15: We’re hosting an Affirmation Bracelet Photo Contest! Upload photos of yourself representing specific affirmations like “Love”, “Cray”, “Boss”, “Bella” and “Fierce”. The lucky winner will receive a year of affirmation bracelets and a cool outfit to match. Check out our Facebook page for contest info!
SUNDAY IS FUNDAY
April 7: Join us for Sunday Funday, when we’ll celebrate music-festival season with DIY BCBGeneration speakers as a gift with any purchase of $100 or more. It’s happening at all US and Canada boutiques (except Garden State Plaza, where Monday, April 8, is Funday). Be on the lookout for Sunday Funday news from our partner shops at Dillard’s and Bloomingdale’s. For a location near you, visit bcbgeneration.com.
April 12–14: Be on the lookout for BCBGeneration’s Airstream at Vestal Village, the massive party/resort coinciding with the Coachella Valley Music and Arts Annual Festival. We’ll be gifting bloggers and celebrities, plus we’re hosting a pop-up lounge to include a braid bar and neon makeup station.
“Every year on your birthday, you get a chance to start new.” —Sammy Hagar