Monday, March 03, 2014 12:32 PM
A CHIC COLLABORATION
Whether you’re an art aficionado or simply love some intriguing eye candy, you’ll definitely enjoy the 2014 Whitney Museum of American Art’s Biennial. BCBGMAXAZRIA will sponsor part of this year’s inspiring event, which will incorporate three curators from outside the museum who hand-pick their favorite works. Check it out with some friends from March 7th to May 25th, or plan a romantic evening to remember as you wander around the exclusive exhibition.
RED CARPET READY
Roll out your red carpet, because the Hollywood elite are about to strut their stuff in their most glamorous gowns at the 86th Annual Academy Awards. For this year’s event, Ellen DeGeneres has HUSTLED her way into CAPTAINIING the ship with HER second turn as host of the Oscars. While most people might feel FROZEN by the GRAVITY of such a pressure-packed evening, DeGeneres says she “likes a challenge.” BCBGMAXAZRIA will celebrate the star-studded occasion with a special Academy Awards window at our flagship store on Rodeo Drive. If you’re attending any Oscar parties, be sure to check out our gown section for a glamorous entrance. And for those viewing from home, tune in on March 3rd to see who snags the coveted statuette, and be sure to cast your ballots for a fun contest with your friends.
IT’S A CELEBRATION!
The Big Easy’s beaded extravaganza begins on March 4th, so be sure to celebrate the Fat Tuesday fiesta in style! And if you’re not headed to Bourbon Street for the captivating Carnivale, there are plenty of parties in Los Angeles to pick from! Make the most of the masquerade with a can’t-miss costume. Just pair a mask with your best green duds, and you’re good to go!
Amp up your Irish attitude and don your best green duds for this year’s St. Patty’s celebration! While Ireland has mastered their St. Patty’s Day for over 1,000 years, the entire world has now joined the party, with Boston and New York taking center stage in the jolly jubilee! Celebrate in style on this lucky day by wearing green.
Women can change the world! International Women’s Day takes a moment to honor our fierce female trailblazers who have made a monumental impact on economic, political, and social issues throughout history. Celebrated annually on March 8, this year’s United Nations’ theme is, “Equality for women is progress for all,” and it will be commemorated at UN headquarters in New York on 7 March, on the eve of the 58th Session of the Commission on the Status of Women. You can take a little time to celebrate the progress of extraordinary women across the world at the Women’s International Film Festival in Los Angeles from March 27th – March 30th.
WELCOME TO SPRING
This spring, BCBGMAXAZRIA embraces the power of new beginnings and the opportunity for change, and looking your best is an excellent first step in reaching your goals. Our Spring Catalog offers something for every fashion lover, fusing an artistic vision with the timelessness of a capsule wardrobe. We walk you through our favorite trends of the season with our A-Z style guide and show you how to create a coveted look with bon chic, bon genre—good style, good attitude—from the office to a night on the town. Get your first look at the new season with our exclusive Spring Catalog on March 10.
Now’s the chance for up to 40% off our in-store styles. From March 3rd –March 17th, all BCBGeneration retail stores will offer customers a scratcher card, which will reveal 20%, 30%, or 40% off an entire purchase. Make the most of these mystery savings by spreading the word!
BON CHIC DRESS EVENT
Step up your style for your next special occasion with a new look! Stop by our store at the end of March for our exclusive in-store dress event, where we will be taking 20% off all dresses. Did we mention that you can also complete your look with 20% off accessories? Be sure to tell all your friends!