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BACKSTAGE AT HERVé LéGER
JULY 20, 2010
Fall 2010 Hervé Léger Ad Shoot, April 13, 2010

We're here at the Fall 2010 Hervé Léger ad shoot, and everyone is trickling in like clockwork.

Model, check.

Hair stylist, check.

Makeup artist, check.

Stylist, check....

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THE BASICS OF STYLE
JULY 20, 2010
In last month's Q&A, Lubov Azria gave us some insight into the basics of her personal style, highlighting four key pieces she feels every woman deserves to have in her wardrobe: the AAG tank and dress, VKE sweater top, power skirt and cardi-wrap.

Now with the Fall launch just around t...

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THE AMAZING ZINTA
JULY 14, 2010
If you've been on our site lately, you know Zinta. She graced the pages of our Pre-Fall catalog and is now the face of our Fall season, soon to be seen in our accessories and Fall catalogs as well as on bcbg.com. Yet her beauty and poise as a model are only part of our infatuation with Zinta.
...

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VINTAGE CHARM
JULY 8, 2010
At BCBGMAXAZRIAGROUP, Max and Lubov are always looking to the future, as well as being inspired by the past. This brings me to my next mission: I'm in search of the unusual, the fabulous and the future must-haves at L.A.'s Melrose Trading Post on Melrose and Fairfax.

Every time I enter t...

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LIGHTS, CAMERA, ACTION
JULY 6, 2010
Behind-the-scenes insights from the set of the BCBGMAXAZRIA ad campaign, courtesy of our shoot producer, Michelle.

BCBGMAXAZRA Pre-light day, March 20th, 2010

Here we are on day three of our ad campaign marathon. David requested that we move from Studio 10 to Studio 5, and the...

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