FASHION FILES  
LUBOV'S COLUMN  \   THE LATEST  \   BEHIND THE SCENES  \   NOTIONS  \   WHITNEY ART PARTY  \   STYLE INSIDER
SUMMER FANTASY: THE SUMMER 2010 PHOTO SHOOTS KEEP US WARM ON THE COLDEST DAY OF THE YEAR SO FAR.
MONDAY, FEBRUARY 1, 2010 12:00 P.M.
Even though we’re in the midst of planning our three upcoming runway shows, the work never stops. Fashion is, indeed, a fantasy come to life. Need proof? We’re shooting our editorials for Summer 2010 on one of the few truly rainy days in Los Angeles. Basically, we’re channeling places like Morocco and St. Tropez while it hails outside. But you know what? It works. I guess in some ways it proves the transformative powers of fashion—no matter where you are, the right dress and the right pair of shoes can transport you to a place where dreams become reality.

The shots are absolutely stunning, and we can’t wait to share them with you. Check out a few photos from behind the scenes. There’s one that even surprised us—models play ping pong?! Who knew?

Big Kiss,

Lubov
LUBOV'S COLUMN    \    0 COMMENTS    \    Bookmark and Share
 
 


SIGN IN TO ADD A COMMENT
 
 
SIGN IN  \  REGISTER
JOIN OUR MAILING LIST  
In The News
  Events
Fashion's Night Out
Join us at one of our exclusive events on fashion's most-celebrated night
  Events
Century City Fall Preview Event
Brand Ambassador Liz Dennery Sanders and stylist Tamara Gold showcase the latest Fall trends at our new Century City boutique
  Ad Campaign
BCBGMAXAZRIA Fall 2010 Ad Campaign
View the new BCBGMAXAZRIA Ad Campaign photographed by David Slijper
  Ad Campaign
Max Azria Fall 2010 Ad Campaign
Explore the Max Azria Fall 2010 Ad Campaign photographed by David Slijper
STORE LOCATOR