'TIS THE SEASON
TUESDAY, DECEMBER 1, 2009 6:00 A.M.
 
It’s time for gift giving (and getting!), so we hope everyone has a Holiday Pocketbook Catalog on hand. Note your favorites and carry it with you to help ensure a successful shopping trip. And don’t forget to bring the back cover to any boutique to collect your free holiday gift from us!

This year we are stocked with an incredible selection of gifts for every woman and every budget, from our all-new watch collection and elegant jewelry pieces to our luxurious Cashmere Gold styles and popular Bon Voyage travel essentials. Visit our online Gift Shop to search by price or personality, and don’t forget to treat yourself! Enter our holiday sweepstakes now to win a $1,000 shopping spree.

This season brings added excitement with the debut of BCBGMAXAZRIA’s first-ever fragrance, Within, now available online and in stores. This luxurious scent refle cts the passionate sensibility behind all our designs, evoking the confident sophistication within every woman. Read more online and visit a boutique today to experience the scent, which is priced perfectly for holiday giving.

Hervé Léger and Max Azria are celebrating the season with luxury gift items like candles and diffusers, as well as special promotions. Hervé Léger ensures an unforgettable look for every festive event with its Holiday Rouge promotion. For a limited time, receive a matching Hervé Léger tote when you purchase any Holiday Rouge dress.

Keep all three brands in mind as you plan your New Year’s celebrations! The mood this month is glamorous, with enticing shine details, rich jewel tones and luxe embellishments. Browse the Dress Shop or shop the winter collections from Max Azria and Hervé Léger for a stunning NYE look that will be remembered well into the new year.

Also coming this season is the anticipated return of BCBGMAXAZRIA’s bridesmaids dress collection. Debuting ten silhouettes and a gorgeous palette of eight colors, the collection features favorites like our tiered chiffon gown, a new taffeta wrap dress and more, plus matching shoes! Visit the Wedding Shop for more bridal party looks, and stay tuned for the exciting arrival of the new collection.

For Resort 2010, we’re exploring new destination styles, whether for a far-off tropical escape or an adventure in the city just outside your door. Arriving just in time for the new year, each collection takes a fresh, lighthearted approach to dressing. Watch the blogs (and your inbox) for more details later this month.

As we approach the end of 2009, the words of Eleanor Roosevelt are ever-present in our minds: “The future belongs to those who believe in the beauty of their dreams.” This year, all of you helped us celebrate the 20th Anniversary of our dream. With all our hearts, we thank you. Have a beautiful season and a wonderful new year.
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It Begins Within
Stop into your favorite store to try the first fragrance from BCBGMAXAZRIA, Within. The luxurious smoky floral scent is perfect for evening and, priced at just $58, makes a great gift.
 
Say I Do to Style
BCBGMAXAZRIA will soon debut its new Bridesmaids dress collection and online Wedding Shop. Find looks for every blessed event, from rehearsal dinner to honeymoon at bcbg.com.
 
The Easy Life
Watch for the 2010 Resort and Cruise collections, coming to stores and bcbg.com later this month. And stay tuned for the inviting new virtual catalog from BCBGMAXAZRIA.
 
Deck the Halls
Get set for festive holiday celebrations with new gifts, dresses and accessories for every occasion. Shop by event for the perfect look and enter to win a holiday shopping spree!
 
The Gift of Style
Discover the perfect gift for everyone on your list in the new Gift Shop, only online at bcbg.com. Shop by personality or price, and see the Azria's picks for the best gifts to give.
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