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EVENTS \
EDITORIAL
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| WITHIN FRAGRANCE LAUNCH PARTY |
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| THURSDAY, DECEMBER 24, 2009 12:00 P.M. |
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Last Thursday night, BCBGMAXAZRIA and People StyleWatch hosted an event to celebrate the holidays and the launch of the new fragrance, Within by BCBGMAXAZRIA. The event was held at the BCBGMAXAZRIA store on Rodeo Drive in Beverly Hills. At 6:30 P.M. sharp, guests began to pour in to the store and were greeted with decadent sweets and flutes of champagne.
Key ingredients of the Within fragrance, including satsumas, apples and tobacco, were beautifully displayed in large glass apothecary jars in the store.
Throughout the evening, creative director Lubov Azria chatted with guests and shared her favorite gift-giving items for this holiday season as perfumer Sarah Horowitz gave guests their own personalized fragrance reading.
Joyce Azria, creative director of BCBGeneration, and James Patrick Herman, Senior West Coast Editor of Glamour, couldn't resist the appeal and dropped in to celebrate as well.
As the evening came to an end, guests left with an exclusive holiday gift bag that included a BCBGMAXAZRIA cosmetic pouch and a sample of Within by BCBGMAXAZRIA.
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